Under Armour is seeking a Sr. Professional, Acquisition Marketing, for our growing Consumer Acquisition team to drive revenue and growth for the brand. This role, working alongside the Sr. Manager, Acquisition, will be responsible for driving the strategy and execution of the Paid Search and PLA program to drive success of the DTC business and the UA brand in the Americas.
The person in this role will help the team leverage go-to-market strategies, positioning and activation plans of Under Armour. This position will support the team with the ongoing management of agency partners, budget and revenue forecasting, financial reporting and marketing processes, This person will ensure Under Armour is powerfully placed in the market to connect with customers and drive sales. This Digital Marketing specialist will bring to the team a solid understanding of the Paid Search space, with experience in performance marketing at large being a plus.
Essential Duties & Responsibilities
Essential Duties and Responsibilities
• Lead the Paid Search and PLA program for North America
• Play an important and active role in driving revenue for the business by ensuring alignment and collaboration with agency partners across Search space
• Partner internally across Planning, Creative, Merchandising, Sales to align promotions/product releases and communicate plans and timing to support these offers
• Partner with Marketing Agencies overseeing our Search & PLA program to strategize, collaborate, plan & execute the overall approach
• Partner with Agency overseeing our Retail Marketing efforts; strategize, collaborate, plan & execute within the Search space
• Assist and support other areas of the Acquisition Marketing team
• Building out written briefs (creative, strategic) for Agency and Media partners tied to given campaign projects. Manage the creative development timeline and process, and tracking marketing budgets. Management of vendor payment process, creation of PO#’s and tracking PO submissions within Ariba system.
• Collaborate with internal and external partners to understand the target consumer and KPI metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance
Qualifications (Knowledge, Skills & Abilities)
Critical Skills
• Proven ability to manage a Search/PLA program
• Proven ability to manage multiple responsibilities with parallel timelines
• Experience assisting with the creation of departmental strategies and/or plans
• Experience solving and communicating complex strategies to cross-functional partners.
• Ability to organize large amounts of information and track / meet many competing deadlines.
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