Sr Product Manager- Marketing Channel

Profile

Job Information

Humana

Sr Product Manager- Marketing Channel

in

Brentwood

Tennessee

Description

As the Senior Product Manager - Marketing Channel Management you will collaborate across Marketing and enterprise partners on improving the reach and effectiveness of communications channels. This will be accomplished through the definition of standards and best practices, monitoring KPIs to identify improvements, serving as an expert in policies and regulations, and implementing proven tactics through cross-functional collaboration. Successful candidates must be outcome oriented with proven experience in communications channel delivery, research and analysis.

Responsibilities

This role will focus on the reach and effectiveness of the email channel with additional channels to be prioritized in the future. There are three key opportunities to enable significant value through the email channel. First, this role will support digital transformation and expansion of email delivery over print communications. Second, as new marketing technologies are introduced, collaboration and ownership of key activities (ex. whitelisting, unsubscribe experience, etc.) will be necessary to ensure effectiveness. Third, this role will partner with multiple marketing and communications teams to define and adopt standards and best practices.

Key Responsibilities

Publish standards and best practices for email deliverability and effectiveness (ex: email reply process, frequency controls)

Provide support for digital transformation initiative and ongoing monitoring

Establish reports and benchmarks to monitor channel reach and effectiveness - lead or initiate improvements

Serve as an expert on policies and regulations - establish procedures that effectively manage risks versus value

Consult with data team(s) on channel and contact data hygiene

Monitor and advise on how to reduce unsubscribes/opt-outs and being blacklisted

Monitor preference adoption and effectiveness for email channel

Monitor and advise on relevant industry changes

Consult on experience design related to channel effectiveness and compliance (ex. email unsubscribe)

Support email channel capability effectiveness, such as such IP warming, email whitelist certification, use of templates, etc.

Required Qualifications

Bachelor's degree in business, marketing or related field

5 years of experience in marketing, marketing technology, and/or communications

Deep understanding of email distribution and related tactics, regulations and best practices

Proficient at research and analysis

Preferred Qualifications

MBA or advanced degree in related field

Health insurance experience

Additional Information

Vaccine Policy:

For this job, associates are required to be fully COVID vaccinated, including booster or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to: Provide proof of full vaccination, including booster or commit to testing protocols OR   Provide proof of applicable exemption including any required supporting documentation. Medical, religious, state and remote-only work exemptions are available.

Work-At-Home Requirements:

WAH requirements: Must have the ability to provide a high speed DSL or cable modem for a home office. Associates or contractors who live and work from home in the state of California will be provided payment for their internet expense.

A minimum standard speed for optimal performance of 25x10 (25mpbs download x 10mpbs upload) is required.

Satellite and Wireless Internet service is NOT allowed for this role.

A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Why Humana?

At Humana, we know your well-being is important to you, and it's important to us too. That's why we're committed to making resources available to you that will enable you to become happier, healthier, and more productive in all areas of your life. Just to name a few:

Work-Life Balance

Generous PTO package

Health benefits effective day 1

Annual Incentive Plan

401K - Immediate company match

Well-being program

Paid Volunteer Time Off

Student Loan Refinancing

If you share our passion for helping people, we likely have the right place for you at Humana.

Social Security Task:

Alert: Humana values personal identity protection. Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions to add the information into the application at Humana's secure website.

Interview Format:

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called Modern Hire to enhance our hiring and decision-making ability. Modern Hire allows us to quickly connect and gain valuable information for you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence inviting you to participate in a Modern Hire interview. In this interview, you will receive a set of interview questions over your phone and you will provide recorded or text message responses to each question. You should anticipate this interview to take about 15 minutes. Your recorded interview will be reviewed, and you will subsequently be informed if you will be moving forward to next round of interviews.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com